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What is a high quality website?
Over the years the whole SEO industry is talking about the
need of producing high quality content and top experts came up with the clever
quote ‘Content is king’, meaning that content is the success factor of any
website.
While this is true, does it mean that a website with good
content is also a high quality website?
The answer is NO.
Good content is not enough.
It is one of the factors (the most important) that separates
low from high quality sites but good content alone does not complete the puzzle
of what is considered by Google as a high quality website. Now you can get the
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What is SEO
SEO is short for ‘Search Engine Optimization’. It refers to
the process of increasing a websites traffic flow by optimizing several aspects
of a website; such as your on-page SEO, technical SEO & off-site SEO,. Your
SEO strategy should ideally be planned around your content strategy. For this
you will require three elements, 1.) keywords, 2.) links and 3.) substance to
piece your content strategy together. Guest Post on High quality sites can
improve your SEO ranking. To improve ranking and boost ranking, buy Guest Post on
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Characteristics of a high quality website
A high quality website has the following characteristics:
Unique content
Content is unique both within the website itself (i.e. each
page has unique content and not similar to other pages), but also compared to
other websites.
Demonstrate Expertise
Content is produced by experts based on research and or
experience. If for example the subject is health related, then the advice
should be provided by qualified authors who can professionally give advice for
the particular subject.
Unbiased content
Content is detail and describes both sides of a story and is
not promoting a single product, idea or service.
Accessibility
A high quality website has versions for non PC users as
well. It is important that mobile and tablet users can access the website
without any usability issues.
Usability
Can the user navigate the website easily; is the website
user friendly?
Attention to detail
Content is easy to read with images (if applicable) and free
of spelling and grammar mistakes. Does it seem that the owner cares on what is
published on the website or is it for the purpose of having content in order to
run ads?
SEO Optimized
Optimizing a web site for search engines has many benefits
but it is important not to overdo it. A good quality web site needs to have
non-optimized content as well.
This is my opinion and although some people may disagree it
is a fact that over-optimization can sometimes generate the opposite results.
The reason is that algorithms can sometimes interpret
over-optimization as an attempt to game the system and they may take measures
to prevent this from happening.
Balance between
content and ads
It is not something bad for a website to have ads or
promotions but these should not distract the users from finding the information
they need.
Speed
A high quality website loads fast. A fast website will rank
higher and create more conventions, sales and loyal readers.
Social
Social media changed our lives, the way we communicate but
also the way we assess quality.
It is expected for a good product to have good reviews,
Facebook likes and Tweets. Before you make a decision to buy or not, you may
examine these social factors as well.
Likewise, It is also expected for a good website to be
socially accepted and recognized i.e. have Facebook followers, RSS subscribers
etc.
User Engagement and
Interaction
Do users spend enough time on the site and read more than
one pages before they leave? Do they interact with the content by adding
comments, making suggestions, getting into conversations etc.?
Better than the
competition
When you take a specific keyword, is your website better
than your competitors? Does it deserve one of the top positions if judged
without bias?
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